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Mrs Selina Foong

Chief Operating Officer

AWWA to me is…“an organisation with a heart”. 

As COO of AWWA, Selina works with the CEO on operationalising the strategy of the organisation, focusing on governance, efficiencies, productivity and effectiveness of processes, procedures and operations. Selina joined AWWA in February 2018 as Senior Director, Corporate Services overseeing Finance, Information Technology, Legal, Facilities Management, and Service Quality. Selina has over 30 years of experience in Finance and Accounting, having held various senior management positions across industries in multinational companies in the Asia Pacific Region, such as McDermott South East Asia, Matrix Telecommunications and SAP Asia. Selina is skilled in the areas of external audit, consolidation, corporate governance, risk management, treasury, cross border taxation, management and statutory accounting, corporate secretarial matters, finance transformation, process and system improvements and shared services. While with SAP, Selina was instrumental in building and leading the first Finance Shared Services Organisation in SAP worldwide. During her term of service, the Asia Pacific Finance Shared Services won four external awards with International Quality and Productivity Center, MIS Asia and Shared Services and Outsourcing Network.

Selina holds a Bachelor of Accountancy and is a member of the Institute of Singapore Chartered Accountants. In 2005, Selina participated in the INSEAD-SAP Asia Pacific Regional Management Development Program. Selina completed the Social Leadership Singapore Programme in 2018. Selina has also been awarded the ISCA 30 Years Membership Milestone Badge in recognition of over 30 years of membership with ISCA.