In her current role, Ms Pauline Cheah leads a team responsible for Volunteer Management, Fundraising and Corporate Communications. This includes developing strategies and programmes to ensure that AWWA’s needs in the area of additional funding are met, and volunteers’ expectations and programme requirements are aligned. In addition, she also manages the profiling of AWWA in the external and social environment.
Pauline has over 20 years of corporate experience – in advertising, branding, marketing communications, events management, public relations and corporate social responsibility. The assignments she has covered include both local and regional roles, in-house and with agencies. Multinationals she has worked at include McCann Erickson, PepsiCo Restaurants, Burger King AP, Compaq Computers, Audi and Prudential.
Pauline has a MBA from Cranfield University UK, and a Bachelor of Mass Media Communications from Macquarie University, Sydney, Australia.